Kentucky fan apparel
Tees, long sleeves, sweatshirts, hoodies, and performance styles featuring designs for the blue and white.
FROM KENTUCKY.
FOR THE FANS.
Apparel for the days you circle on the calendar.
And all the days in between.
KENTUCKY ROOTS. GAME DAY ENERGY.
FOR THE
BLUE &
WHITE.
Wear your side. Loud and clear.
SHOP THE COLLECTION ↗BY90 APPAREL
EST. 2025KENTUCKY BASKETBALL. BY90 STYLE.
THE TIPOFF COLLECTION.
Find your next courtside favorite.
THE CROWD KNOWS.
FAN FAVORITES.
Popular picks from recent orders.
YOUR NEXT GAME DAY FAVORITE
THE LINEUP.
Big blue energy. Every day of the week.
BLACKOUT · NOVEMBER 14 · BLACK GARMENTS ONLY
AVAILABLE THROUGH NOVEMBER 7 · 11:59 P.M. EASTERN
Choose a color to preview. Hover to see the back, or tap “View back”.
No matching gear. Try another search or collection.
WHEN THE TEMPERATURE DROPS
KEEP THE
ENERGY.
Bring the blue and white into hoodie season.
FROM KENTUCKY.
ABOUT BY90 APPAREL
KENTUCKY ROOTS.
YOUR KIND
OF GEAR.
For the fans, the teams, and the people who make a community their own.
INDEPENDENT SPIRIT.EST. 2025
THE PEOPLE BEHIND THE PRINT
SMALL BUSINESS.
BIG BLUE ENERGY.
Dallas MilesFounder · BY90 Apparel
BY90 Apparel is an independent Kentucky small business founded by Dallas Miles in 2025. We bring together fan apparel, custom gear, and the pride that comes with representing your people.
Our collection is built around Kentucky spirit—from game day favorites to the shirts and hoodies you reach for all week. Beyond the fan gear, we work on custom apparel and projects for teams, businesses, and community groups.
Whether you’re picking a design from the shop or bringing an idea of your own, we’re glad you’re here. Thank you for supporting a small business.
WHAT WE DO
GEAR WITH A REASON.
Teams & business apparel
Custom apparel and online team stores for schools, organizations, businesses, and the people who represent them.
Custom projects
From printed apparel and hats to laser-cut pieces and awards, get in touch to talk through what you have in mind.
LET’S MAKE IT YOURS
HAVE SOMETHING IN MIND?
Tell us about your team, business, event, or custom idea. You can also reach us with questions about sizing or an existing order.